The new label is inspired by the west wind that gives its name to the first wine that L’Olivera produced, in 1989, more than 30 years ago
New vintage and new image. The Blanc de Serè arrives on the market with a reneweed image that is inspired by the west wind that gives its name to the wine: the Serè (the Cierzo). The Serè is the northwesterly wind that blows in Vallbona de les Monges and throughout the inland area. Like the wind, this is a cool, dry wine.
On the label, some sheets hanging out on a windy winter morning. A simple but inspiring image that evokes simplicity and subtlety, a fresh and delicate character at the same time. Like the wine.
The new image is the work of the graphic design studio Clase_bcn which transfers the character of a wine to the label as a story that speaks of freshness, of delicacy. Of a rural daily life, of a human landscape aired by the west wind. In fact, in 1989 the Barcelona designer from Clase_bcn Claret Serrahima was the author of the first label for this wine, which was also the first L’Olivera wine. Since then, Serrahima has been both the author of the corporate image of L’Olivera and its labels.
